Decades of Parcel Strategy. Millions in Proven Savings.
Jim LeRose
Founder & CEO
Jim LeRose founded Advantaship to help companies eliminate friction to modernizing their Parcel strategies. Advantaship partners have been vetted, they are the best in the business, each having over 15-years experience.
Beyond consulting, Advantaship helps organizations overcome Parcel complexity with cutting edge AI driven optimization technology with OR without the need to replace existing Parcel labelling systems.
With over 30 years of experience including leadership roles at Pitney Bowes, Logistyx Technologies and as a founding member of Agile Network Jim has spent his career at the intersection of Parcel logistics technology and bottom-line results.
Throughout his career, Jim has saved global brands like Footlocker, Bose, Advance Auto, Rolex and Verizon tens of millions in Parcel shipping costs while transforming actionable insights into operational efficiencies.
From pioneering the first cloud-based enterprise Parcel TMS solution, to serving as CRO at Ordoro, Jim understands the unique needs of enterprise shippers.
Dominic Potter
Senior Partner & Head of UK Operations
Dominic is based in the South of England and works globally with logistics providers, integrators, and technology partners. He has extensive experience driving growth across global supply chain, e-commerce, and automation markets. Dominic has built and led pan-European teams delivering logistics solutions for major operators including DHL, FedEx, Deutsche Post, DPD, and PepsiCo. His experience covers AI vision for intralogistics, warehouse execution, carrier management, and cross-border delivery platforms. Dominic brings a pragmatic, commercially driven approach to operational problem-solving in high-pressure logistics environments.
Meet the team
